ROI social commerce Essay Example | Topics and Well Written Essays - 2000 words

ROI social commerce - Essay Example In the modern business environment, social media provides a great opportunity for commerce because of the large audiences that this media draws. But business organizations grapple with how to determine the returns from investing in social media given that it does not give direct returns like the other known forms of investment. Indeed, the benefits accrued from investing in social media could be determined and this paper seeks to elaborate on how to make this achievement. The Big Five – Facebook, Twitter, LinkedIn, YouTube and Pinterest - as referred to as by Marsden and Chaney (2012) provide sales opportunities in the emerging social economy. Social commerce has increasingly been adopted by organizations to reach out to wider market coverage more effectively. Griffin (2009) refers to such a strategy as social commerce which the scholar defines as harnessing the wisdom of many from the Internet to assist shoppers in finding and buying products and services. The driving force b ehind this is the social media, which can no longer be considered as a fad but a part of today’s consumers’ daily lives. ... The commerce aspect appreciates the need for human intervention for a sale to take place (Clapperton, 2012). Increasingly adopted by organizations’ sales arms, social commerce provides a critical online sales strategy for firms as customers seek for fast product search tools. How to Use Social Media in Social Commerce Having the social media as the business tool and the great audience that comes with it would not be adequate in entirety. There has to be effective strategies in which organizations engage this audience through social media so as to convert the normal activities on the media into opportunities for sale. This is an aspect that organizations need to be well versed in as in the near future, social media would be so enshrined in regular business communication and would only be beneficial to those with effective conversion strategies. The first way in which social media would be used in social commerce involves sharing. According to Marsden and Chaney (2012), organiza tions now create sharable content allowing customers to easily share links on their products or important website pages by placing buttons that would enable the ‘like’ function for Facebook, ‘share by email’ or ‘Tweet’. Social sharing gives the ability for users to share content posted on the organization’s website to their social profiles. Additionally, it allows for inclusion of comments on the item that has been shared. Therefore, social sharing provides an effective way of driving traffic back to the organization’s site. Secondly, social media could be used as an effective tool to collect feedback through the ratings and reviews on products. While social sharing by word of mouth

Seeking Permission To One Of New York Citys Theatres Essay

Seeking Permission To One Of New York Citys Theatres - Essay Example   Dad and Mum, I would like to request for permission from you to allow me to attend a movie session in one of New York City’s theatres. This movie is about important life lessons that our teacher asked us as many as we could to attend since it is showing for the first time and it’s important not only for our academic purposes but also has important life lessons for us as young people. Since it is being launched for the first time, the directors have not started selling it only, which I could have bought. For this trip, I am not alone, I am in the company of three other friends of mine, Gerry, Jobs, and Nathaniel. At the end of the movie, which will be showing from the late afternoon till late in the evening, we0o will spend at the Plaza Hotel and come back the following day on a Saturday. The costs for the trip are as indicated below. For this reason, I would also request you to help me to fund part of the trip since I can only manage the entry ticket from my pocket- money savings.  In the theater, we shall be watching a series of plays that have different themes. The plays will be going down in different cinemas in the New York. The first play that we will watch is called Lion King. The movie is being shown live at the renowned Sunshine Cinema, which has a good reputation in terms of safety and quality entertainment that is perfect for young people.We will be watching the movie with our teachers, which mean that there will be no illicit behavior as it happens with some movie theatres.  

Beethoven Pastoral Symphony Essay Example for Free

Beethoven Pastoral Symphony Essay Beethoven was one of the pivotal composers that helped music evolve from the Classical period into the age of Romanticism. When discussing Beethoven’s success in classical compositions, his symphonies are at the forefront of most if not every conversation. However, even within the topic of his symphonies, some are naturally highlighted more than others. For example, one could reproduce the melody from either the opening movement of the Fifth or the finale of the Ninth and a majority of people would be able to recognize them. While these two works were revolutionary in the progression of symphonic music, they were not the only ones to have played important roles in this sense. Beethoven’s Pastoral Symphony is a pivotal work in the expansion of music with programmatic characteristics. However, this symphony is one that sways between the realms of absolute and program music, for it can be identified with both categories of symphonic music. While it is highly unlikely that Beethoven viewed this composition as a truly programmatic piece, the Sixth Symphony has played an important role in the development of the symphony as a genre and influenced future composers of program music as well. In order to discuss the significance of the Pastoral Symphony, one must first shed light on the difference of program music from that of absolute music. Author R. W. S. Mendl describes absolute music as being â€Å"that which gives us pleasure by the sheer delight in sound patterns without having any emotional, pictorial, or literary references† and claims that music with programmatic content â€Å"attempt[s] to represent scenes, objects, or events which exist apart from music.† It is hard to gauge the amount of programmatic works prior to the Pastoral Symphony, simply due to the fact that the term â€Å"program music† was not used as a defining category of music at the time of their release. An estimated eighth of all symphonic works that were presented before Beethoven’s Sixth Symphony were composed with the intent of conveying particular images or scenes. It would seem that with such a small percentage of varying works that were composed to contain prog rammatic ideas, labeling these works with a universal genre proved to be somewhat difficult. With the expansion of this style of writing, naturally the encompassing term â€Å"program music† would become associated with such pieces. Around the time of Beethoven’s composing, music was undergoing a shift from the Classical period into an age of Romanticism. Compositions were expanding in numerous ways regarding form, orchestration, and harmonies that were being implemented. Beethoven has been called â€Å"the innovator who broke through the limitations of Classicism without abandoning them.† This is truly evident through his symphonic writing. While on the cusp of the Romantic era, it became evident to him that the stature of absolute music was on the rise. Lewis Lockwood states that from a compositional aspect, Beethoven looked down upon ‘program music’ for its seemingly shallow representation of actual sounds and lack of originality. In response to this rising style of music, he composed the Pastoral Symphony with the intent of merging illus trative ideas of programmatic music with the structure of absolute music. Beethoven successfully achieved a blend of programmatic and absolute ideas with this symphony, in order to create an overall pastoral feeling of nature rather than depict any specific image. While the symphony and its five movements are labeled with titles that were created by Beethoven himself, he believed that the overall pastoral idea of this work could be perceived by the audience without a description that would usually be necessary with a complete program piece. It is this idea that helped Beethoven create the title as it can be viewed on early sketches, â€Å"Pastoral Symphony or Memories of Country Life: More the Expression of Feeling than Tone-Painting.† It would appear that Beethoven intended to create a general mood that expresses the idea of nature rather than rely on specific images or one precise story to achieve this. Despite Beethoven’s general feelings towards program music and his conscious efforts to claim that the Sixth Symphony was more a collection of overall feelings rather than an attempt at creating one specific image, this piece is neither absolute or programmatic music but a blend of the two styles. The first point in this argument would be the fact that Beethoven attached titles to each of the five movements within this symphony that depict certain scenes associated with pastoral ideas. The headings for the movements are as follow: ‘Pleasant feelings which are awakened in mankind on arrival in the country’, ‘Scene by the brook’, ‘Joyful fellowship of country folk’, ‘Thunder and Storm’, and ‘Beneficent feeling after the storm joined with thanks to the deity’. The mere fact that this symphony is the only one of his nine to contain subtitles attached to each movement that describe a scene of nature favors the thought of the symphony being more programmatic than absolute. However, if one were to look past the movement headings and take into consideration the content of the music, one would observe that the first two movements contain very little defined imagery. From an analytical perspective of the form, the first ha lf of the symphony is rather conventional and resembles the absolute approach to music. These movements hold true to the subheading for the symphony in regards to creating overall feelings rather than one precise painting or story. While there are compositional devices used to help convey the pastoral feeling within the first half of the symphony, it is not until the end of the second movement that Beethoven truly utilizes extra musical associations to convey imagery. This andante movement entitled ‘Scene by the brook’ ends with the flute, oboe, and clarinet engaged in a coda while imitating birdcalls. The composer himself labeled these three woodwind voices as a nightingale, a quail, and a cuckoo, respectively. These birdcalls have led to several debates, discussions, and even complete articles that attempt to analyze the true meaning of their existence in the piece. No matter how they are interpreted, one fact remains still. The birdcalls act as segues from the symphonic first half to the more programmatic portion of the piece. The second half of the Sixth Symphony ventures away from conventional symphonic composing techniques found in the first two movements and includes more programmatic material. A strong indication of programmatic material resides within the later half of the symphony, where Beethoven includes several pastoral elements to enhance the musical imagery. The third movement consists of excited melodies in a compound-meter stylized scherzo representing country-dances. There are several points within this movement that have a drone in the bass that has been viewed as a depiction of bagpipes, an instrument that was frequently associated with the representation of pastoral ideas. This jovial dance-like movement transitions into the fourth movement, which resembles a storm. The storm is â€Å"clearly an example of tone-painting† with its explosive minor chords that represent thunder and lightning and the constant patter of rain in the strings’ lines. Another significant feature added to the symphony that aids the pastoral image is the use of a ranz des vaches in the final movement. The ranz des vaches was an alpine horn call that herdsmen used to summon cattle. Author, David Wyn Jones notes in his book that â€Å"common features of ranz des vaches melodies are: triadic motion, dotted 6/8 meter†¦frequent use of grace notes, all harmonized mainly by the tonic triad.† While looking at the horn call that Beethoven uses within his symphony, one would notice that it meets all of the criteria that Jones listed. The imagery associated with the Pastoral Symphony depicts scenes from nature, which was a subject close to Beethoven’s heart. Through journal entries and letters, one can deduce Beethoven’s love for nature. The following is a letter to Austrian musician and friend, Therese Malfatti in 1810 that depicts his feelings about the outdoors: How fortunate you are to have been able to go to the country so early in the year! Not before the 8th shall I be able to enjoy this delight: I look forward to it with childish anticipation. How glad I shall be to wander about amidst shrubs, forests, trees, herbs and rocks! No man can love the country as I do. For it is forests, trees and rocks that provide men with the resonance they desire. Through this letter and several other firsthand records, one can clearly see Beethoven’s infatuation for the outdoors and the justifiable reason to compose a piece that commemorates this love. It makes sense that the first large-scale work that includes extensive amounts of imagery would reflect the thing that he admired most. Along with the simple beauty of nature, there were other factors that influenced Beethoven while writing his Sixth Symphony. The inclusion of nature and rustic ideas within music was not uncommon to composers prior to Beethoven. Pastoral subjects could be found in several theatrical presentations, operas, and intermezzo from the sixteenth through the eighteenth centuries. One notable work that inspired the development of the Pastoral Symphony was an oratorio written by Franz Joseph Haydn, his teacher and mentor early on in his composing career. Haydn’s oratorio, The Seasons, had an impact on Beethoven while he wrote his Sixth Symphony. Haydn incorporates arpeggiated horn calls in the aria â€Å"Der muntre Hirt† that begin â€Å"a sequence of summer scenes that will [eventually lead] to the storm† later in the oratorio. Similarly, Beethoven opens the fifth and final movement of his symphony with an arpeggiated melody in the French horns that subsequently signify the end of the storm that took place in the previous movement. Another example of musical quotation that Beethoven purposely incorporated is an oboe melody that â€Å"has long been understood as a quotation from Bach’s chorale ‘Birch an, o Schà ¶nes Morgenlicht,’ from the second part of the Christmas Oratorio†¦Ã¢â‚¬  It is worth mentioning that prior to Beethoven’s Pastoral Symphony, there had been other symphonic works to contain sections that resemble thunderstorms. Several commentaries on the Pastoral and its development discuss the 18th century German composer, Justin Heinrich Knecht and his piece entitled La Portrait musical de la nature. This work seems to contain similar programmatic ideas as that of Beethoven’s symphony, including a thunderstorm that interrupts the overall peaceful feeling of nature that resumes after the storm. In addition to preceding compositions that influenced Beethoven’s writings, there has been the suggestion for the possible influence from the literary writings of Scottish poet James Thomson, mostly that of his well known poems collectively titled â€Å"The Seasons†. While there is no concrete evidence that Beethoven took inspiration from this poem, some scholars feel that the poem possibly had an underlying effect on the outcome of the Pastoral Symphony. The text of the poem discusses nature, progressing through the four seasons starting with spring and ending with winter. The poem was translated to German in 1745 and served as a basis for Haydn’s oratorio that shares the same name. As discussed earlier, Beethoven drew inspiration from Haydn’s oratorio, so it would seem that he was indirectly influenced from the poetry of James Thomson for this reason even if he had no connection to the actual literature itself. So far there have been factors that support both sides of the argument in trying to define the Pastoral Symphony as either a work of absolute music, or one depicting tone painting. The mere fact that the piece contains an appropriate amount of material that justifies both categories, one should agree that this work could be viewed as the perfect synthesis of the two sides of the symphonic spectrum. The next step in understanding the influence that the Pastoral Symphony had on future composers of both absolute and programmatic works would naturally be to look at the general reception of the premiere of this piece. The Sixth Symphony received its first public performance on December 22nd, 1808 along with Beethoven’s Fifth Symphony. Beethoven worked on these two symphonies simultaneously in the years leading up to this concert. At this time however, the symphonies were labeled opposite of what they are viewed as today, which means that the Pastoral was written and performed as Beethoven’s fifth symphony, while the C-minor was viewed as his sixth. Over the course of time it would seem as though the Fifth Symphony has overpowered the Pastoral in the minds of audience members. While this may be true to some extent today, at the time, critics were singing praises to this wonderful portrayal of nature through melody and harmony. A review of the score in the musical journal of the time, Allgemeine musikalishce Zeitung, was typical in saying such things as â€Å"this work of Beethoven, wonderful, original, and full of life, which can be placed without hesitation besides his other masterworks†¦Ã¢â‚¬  When comparing it to other compositions that focused on imagery of programmatic material, one critic claimed that â€Å"none of the musical paintings known until now can withstand comparison†¦Ã¢â‚¬  Overall, the piece was welcomed positively and viewed as a representation for composers who desired to use programmatic features. Some of the compositional styles that would soon develop through the Romantic period can trace influence from Beethoven’s Sixth Symphony. When discussing compositions that drew inspiration from the Pastoral Symphony, one should mention Hector Berlioz’s programmatic work, Symphonie Fantastique. As a composer, Berlioz was an advocate for music with more programmatic tendencies and was viewed as a radical composer during his time. At one point in his career, Berlioz wrote critical reviews of Beethoven’s nine symphonies. When discussing the Sixth, he used descriptions such as, â€Å"delightful phrases [that] greet you, like the perfumed morning breeze† as well as â€Å"swarms of chattering birds in flight†¦Ã¢â‚¬  With such joyous descriptions that Berlioz gave, it comes as no surprise that he would find inspiration from this piece for his own writing. Author, Owen Jander views the second movement in Beethoven’s symphony entitled â€Å"Scene by t he Brook† as an obvious â€Å"point of departure for the ‘Scene in the Meadows’ in Berlioz’s Symphonie Fantastique†. As mentioned earlier, Beethoven’s second movement has been the topic of several discussions concerning the Sixth Symphony, specifically, the imitation of birdcalls that can be found at the close of the movement. Jander believes the calls to symbolize Beethoven’s acceptance of his growing deafness and his own fate. If one is to agree with this interpretation, then the connection to Berlioz’s Symphonie Fantastique becomes one that is easy to accept. Berlioz’s third movement, entitled â€Å"Scene in the Meadows† opens with the English horn and the oboe representing two shepherds that are calling to one another. At the end of the movement, one of the â€Å"shepherds† return once more but is not joined by the other, but is instead replaced by the distant roll of thunder heard in the timpani. Those familiar with the piece and its program know that the concluding two movements that follow represent a personal hell and damnation for the protagonist. The connection between both that of Beethoven’s and Berlioz’s works would be the idea that both composers are aware of their own fate and accept it through the illustration of music. Another composer that was potentially influenced by the Pastoral Symphony was that of the German opera composer, Richard Wagner. As just discussed, it would seem that the second movement of Beethoven’s work is to represent the â€Å"realization of one’s destiny through nature†. In Wagner’s opera, Siegfried, there are scenes within the second act that take place in the forest. In which, the main character, Siegfried learns of his destiny from the ability to understand a forest bird. This situation is the exact opposite from that of Beethoven’s, where the composer realizes his destiny through the discovery that he can no longer hear. Two compositions that were separated by nearly one hundred years, both contain similar imagery that represents a person’s realization and acceptance of their destiny through nature. The chances of this being a coincidence seem rather unlikely. To say that that Beethoven’s Pastoral inspired Wagner’s us e of nature within this opera would be a fair conclusion. When discussing Beethoven, the Sixth Symphony may not be a piece that comes to mind right away; one might rather recall themes from other symphonies by him. However, the importance of this piece in the evolution of the symphony as a genre is too important to go overlooked. The mere fact that out of the nine symphonies that Beethoven wrote, the Sixth was the only one to receive a programmatic title and descriptive scenes attached to the movements is an indication at the significance of this work. It may not have directly influenced several composers in the years that followed as far as content is concerned, but Beethoven’s ability to combine aspects of program music with the absoluteness of a symphony opened the door to possibilities for future composers on both sides of the spectrum.

IKEA Competitive Positioning

IKEA Competitive Positioning This report critically analyses the competitive position of IKEA which has led to its success and failures over the past five decades. IKEA has been well known for its low price concept and wide range of furnitures. IKEA has grown enormously and now operates in 55 countries. This report analyses the external environment of IKEA by using the PESTEL Analysis. The analysis shows that political factor plays most important role while other external factors such as economic, socio-cultural, legal, environmental and technological contribute to some extent in determining the expansion and success of IKEA. The resource and capability of IKEA is analysed by using the Michael Porters five force analysis. The study shows that IKEA has to dominate in all the five areas to succeed in future. The report also studies that marketing mix used by IKEA in different countries which have had a major part in IKEAs success. IKEA is committed to satisfy its customers. For customer satisfaction IKEA has worked hard to understand the needs of their customers. This report also examines the customer perception and the IKEA philosophy leading to happy and satisfies customers. The strengths and weaknesses of IKEA as well as opportunities for expansion and threats from competitors are revealed by conducting the SWOT analysis. Finally the causes that could lead to the demise of IKEA are discussed along with its future. Table of contents Page no. Introduction 4 PESTEL Analysis 4 Resource and Capabilities 6 Marketing Mix 8 Customer Perceived Values 10 SWOT Analysis 12 IKEAs Future 13 Conclusion 14 References 15 Introduction The economic slowdown has had a negative impact on most businesses world over. Despite the slowdown IKEA plans to open stores in china and world over. The business was started by entrepreneur Ingvar Kampard who had the idea of selling things cheaper than the market price. Thus IKEA came into existence in 1943, when he was just 17 in the small village of Agunnaryd in Sweden. Furniture was introduced in the IKEA product range in 1947 and there after IKEA designed its own furniture. After opening its first store in Almhult in 1958(IKEA, 2009), Ikea has expanded its business worldwide and now operates in 36 countries around the world. Its sales for 2008-09 were 21.2 billion euros and had 127,800 employees. IKEAs success in the retail industry is due to its vast experience which spans over five decades in the retail market. Ikea also achieves product differentiation and cost leadership by its unique concept of selling furnitures in kits that are assembled by customers at home .IKEAs visio n is to create a better every day life for many people (IKEAs Annual report 2009). Macro Analysis (PESTEL Analysis) Political/Legal According to Scherrer (2003), changes in political and legal environment adversely affect the market place as well as the sale and distribution of a product. The political factors include the nature, level of corruption and stability of the government. While the legal factors include import laws, taxation, employment law, competition law, health and safety laws. Europe accounts for large part of IKEAs business with 82% of its sales coming from there (IKEA, 2009). This is because the governments in Europe are been stable, encourage foreign trade and favorable taxation policies. IKEA relocated its Group management, finance and treasury departments to Leiden in the Netherlands from Denmark. This move can be attributed to the favorable government policies in Netherlands that benefited the company over and above any other country in Europe and even Sweden. Globalization influenced IKEA to enter the Chinese furniture market much later after the import control rules were relaxed and governm ent opened up property markets. According to Miller (2004), heavy import taxes have hit IKEA; thus IKEA has been having difficulty in setting a price which good for the customers and the company. IKEA plans to relocate production of many items in china. One the other hand IKEA has no plans of entering Indian markets due to its strict licensing laws for the foreign owned companies. Economic According to Scherrer (2003), economic growth of any country is reflected by its economic climate which influences its plans for expansion. IKEA has no plans on expansion into underdeveloped and developing countries like India. The economic conditions do not favor its business strategy as the buying power of the customers is low. Thus IKEAs main market is Europe where every ordinary person including students can afford to buy an IKEA product. IKEA faced massive problem in china due to its economic condition as it became a luxury furniture brand in the Chinese mind and not many could afford its products. Socio cultural Scherrer (2003) states that consumer preference; purchasing patterns and conditions under which products can be sold are affected by the socio cultural changes. IKEA had to adapt to the cultural environment to expand its business in china. It had to get the Chinese customers to adapt to the do-it-yourself (DIY) concept. As labor is cheap in china, the DIY notion has not taken hold in china as in the western countries where customers know they save money by assembling the furniture Technological IKEA uses technology to stay ahead of the competition by producing furniture cheap and quality furniture. IKEA also uses technology by marketing and selling its products online. Thus IKEA is able to market its products to far many homes and increase its sales considerably. According to Rowley and Slack (2003), a new technology known as kiosk is used by IKEAs customers to view their choice of sofa covered in various fabrics available in that range. Environment IKEA is committed in using resources in an economic and careful way. (IKEA 2009, social and environmental responsibility). IKEA has been offering compact florescent light bulbs (CFLs) which can last up to 10 times longer and use 80 percent less energy than incandescent. IKEA is also committed in reducing the use of plastic bags and there by has introduced the Blue Bag which is cheap, reusable and durable. Resource and capabilities Resource and capability is illustrated by Porters Five Force Model Supplier Power Buyer power Rivalry Substitute Threat of Entry Michael Porters Five Forces Model Power of Suppliers Power of Customer/Buyer IKEA does not enter into actual production but has taken further steps thus keeping the suppliers in an even tighter grip. These suppliers are not only dependent on orders from IKEA but are also in direct financial debt to IKEA, because IKEA has paid for the assembly of their machinery. Hence IKEA has the buyers power to pressurize its suppliers to reduce manufacturing costs anyhow. To reduce the supplier power, IKEA has more than 1300 suppliers in 53 countries with majority of its products from Europe (64%), followed by Asia (33%) and North America (3%) (IKEA, 2009). Competitive Rivalry According to Hopkins (2008) there is more competitive pressure if there are more rivals in the industry. The number of rivals for IKEA is limited in Europe which is where major revenue is generated, as they are able to restrict competition due to their cost leadership and product differentiation. Apart from the competition IKEA faces from UK based BQ (the largest DIY retailer in Europe and third largest in the world) in china; its biggest worry is that it is facing competition from many international and Chinese chains who are copying its products. Many stores in china have IKEAs catalogue in their stores and they tell customers that they can reproduce the same furniture at a lower price. IKEAs online catalogue makes it easy to view and copy. Threat of Substitute Furniture made with wood can only be substituted by furniture made with plastic. But wood is bio degradable which is the reason wood is preferred over plastic. Threat of new Entrants Pass, Sturgess and Wilson (1994) state that it is difficult for entrants with unknown products to win viable market share as customer loyalty exists with the existing firm. IKEA enjoys loyalty from its customers which has been built up by huge and continuous investment in making its products better and cheaper. There is high barrier for entry set by IKEA which makes it almost impossible for a new entrant with unknown and untitled products to win a viable share of the market. Marketing Mix According to Armstrong and Kotler (2006), modern marketing consists of a major concept know as marketing mix. A firm needs get its marketing mix which includes product, price, place and promotion (the 4PS) right to get the response it wants from the target market. Marketing Mix Intended positioning/ Target Customers Product Variety Quality Design Features Brand name Packaging Services Price List price Discounts Allowances Payment period Credit limit Place Channels Coverage Assortments Locations Inventory Transportation Logistics Promotion Advertising Personal selling Sales promotion Public relations Source: Armstrong and Kotler (2006) Marketing an introduction. New Jersey: Pearson Education, Inc Product Product strategy forms the first of the 4PS of modern marketing strategy. Product includes goods as well as services the company wants to sell. IKEA has large range of products for almost everything that is needed at home. IKEA is positioned itself as a company which sells quality goods at affordable price. In terms of service, IKEA encourages the concept of DIY but makes technical help available for its customers when needed. This makes IKEAs products different from other products available in the market. Price According to Myers, Caustic and Diamantopoulos (2002) it is difficult to price products in the international markets as the competition increases. IKEAs adopts low price strategy which is achieved by keeping the costs low between then manufacturers and customers. IKEA can also sell its products cheap because it makes bulk orders. IKEA plans to lower its prices in china by 27% to increase its sales. This is possible as china produces 30% of its products. Also large proportion of its raw materials also comes from china. IKEA also offers payment and credit options for its customers. Place IKEA has been able to reduce its costs by locating its shops in the suburbs of the cities. In china it has opened its store in shanghai city knowing that only 20 percent of visitors in shanghai have their own cars. Promotion IKEA promotes its products by advertising on TV and newspapers. It also markets and sells its products online. Broachers and catalog are printed which have the latest offers and the new products for convenience of customers. IKEA is also involved in helping NGOs like UNICEF. This creates a good company image in the customers mind. Customer Perceived Value According to Eggert and Ulaga (2002), customer perceived value (CPA) comprises of three elements, the multiple components of value, the subjectivity of value perceived and the importance of competition. The difference between benefits and costs of an offering perceived by the customers can be stated as customer perceived value. According to Heinonen (2004), organisations cannot only focus on process and outcome of service delivery which are easy to manipulate. Managers have to put in effort to consider the temporal and spatial elements in service. IKEAs warehouses are open for customers to test and select the furnitures. Thus IKEA has been able to create value by providing an arena where customers can perform services at their own convenience. IKEA Philosophy IKEA philosophy is to increase customer perceived value by delivering extraordinary customer service. IKEA reduces perceived sacrifice for its customers by offering them a remarkable experience through their new designs, high quality and low cost furnitures. IKEA maintains its low prices by reducing its shipping costs, inventory costs and also by their DIY concept. IKEA PHILOSOPHY Source: Bernhard Schindlholzer, the Customer Experience Labs (2008) IKEA is able to maintain its focus on being easier, cheaper and faster. It is also able to provide excellent customer service by its cost cutting and process optimization techniques. SWOT Analysis Strength According to Lee and Ko (2000), the internal as well external customers should be considered while determining the strength of an organisation. IKEA is able to maximize productivity and minimize waste generation as maintains complete control over production process. All the steps in the production process from forestry saw milling and board manufacturing to furniture is handled by the industrial group of IKEA which is called Swedwood. IKEAs own design group makes sure that their products match the trend of the market. The design group also co-ordinates with the industrial group and vise versa to effectively convert the design into furnitures. IKEA has been a long term partner of UNICEF supporting UNICEFs programs benefiting children and their opportunities for learning and development in Asia, Africa and Central and Eastern Europe. IKEA has also been working with UN to abolish child labor. By fulfilling its corporate social responsibility and repeated customer satisfaction, IKEA has been able to build a strong brand image and thus enjoys enhances customer loyalty all over the world. IKEA was ranked 41st among the best global brands around the world in 2006. Weakness IKEA has to depend on sub contracted manufacturers as it has limited manufacturing capabilities, which makes it difficult for IKEA to coordinate and control quality standards in some regions. IKEA may also face competition from the subcontractors as they may manufacture their own line of products. IKEA products are also easy to replicate which the reason it is facing competition in china from the local suppliers. These suppliers in china are able to copy the IKEA products and sell at a cheaper cost. Opportunity Lee and Ko (2000) state that opportunities are present every where such as changes in government policies, social patterns and even technology. Asia accounts for small part of IKEAs business with only 3% of its sales generated from there. IKEA senses an opportunity to make its mark in Asia. IKEA plans to cut prices in china considerably and open new stores. IKEA can also expand by using e-commerce to its advantage. By using innovative technology IKEA can reach customers in parts of the world where it does not have a store. Threat The major threat to IKEA is distinct demand in different regions. In a vast country as china, IKEA has to adjust to the living style and culture which differ from one part to the other. IKEA plans to expand despite the business being hit by the global recession. IKEA will have to be cautious of the decisions it takes for its future in these difficult times. IKEAs Future IKEA success can be attributed to its ability of turning problems into opportunities. IKEA has been able to globalize and compete with local products in diverse markets due to its vision and business idea. IKEA is finding out ways to reduce costs in china and also plans to open 10 more outlets by 2010. IKEA expects china to be the second largest furniture consumption market by 2014 only after USA. Therefore, IKEA has streamlining its resources in Asia-Pacific and will moved its purchasing, financial, operation, security and other functional departments from Singapore to Shanghai. Rowley and Slack (2003), a new technology known as kiosk is used by IKEAs for customer convenience. Thus by using better technology like kiosk, IKEA will be able to satisfy more and more customers and will keep growing. IKEA has to constantly look out for new and innovative ways to reduce costs and improve quality to stay ahead of the competition. IKEA has to be in control of the huge expansion it has planned. Inability to reduce costs and inability to be in control of expansion could lead to the demise of IKEA. Conclusion Analyzing IKEA by PESTEL analysis reflects the external factors that IKEA has to counter to achieve its goals. IKEA has to deal with different external factors like taxation policies, government rules and regulations, exchange rate in different countries. IKEA product prices vary from country to country largely due to the external factors. IKEA has adopted a unique marketing mix which has resulted in the enormous growth of the company. IKEA has been so successful because it has been able to change its marketing strategy to suit the culture of the country. Most of IKEAs business comes from Europe but now its expanding in Asia. To be successful in the highly competitive Asian and especially Chinese markets, IKEA will have to adopt new strategies which suit the cultures of these markets which is different from the western culture. IKEAs plan of expansion in China could be quite risks as they have not been able to make their mark in the Chinese markets as they have been able to make in Europe. Moreover, IKEAs business has been hit by the financial crisis world wide; it could be strategic for IKEA to focus on increasing their sales in the existing stores than expansion in China.

uss indianapolis :: essays research papers

USS Indianapolis The USS Indianapolis (CA-35) was commissioned at the Philadelphia Navy Yard on 15 November 1932. The ship served with honor from Pearl Harbor through the last campaign of World War II, sinking in action two weeks before the end of the war. On 30 July 1945, while sailing from Guam to Leyte, Indianapolis was torpedoed by Japanese submarine I-58. The ship capsized and sank in twelve minutes. Survivors were spotted by a patrol aircraft on 2 August. All air and surface units capable of rescue operations were dispatched to the scene at once, and the surrounding waters were thoroughly searched for survivors. Upon completion of the day and night search on 8 August, 316 men were rescued out of the crew of 1,199. We believe we were hit by two torpedoes, one around frame 8 or 10, because the bow was blown off forward around ten. Another one [torpedo] around frame fifty. We believe that they were large torpedoes, that they were running close to the surface, because none of us believe the magazines blew up, that is the only way we can account for the flashes of flame through the ship. He was able to aft on the starboard side, although badly injured, he didn't get to the main engine room, No. 2 engine room, where he found No. 2 engine had lost vacuum and that was shut down. He did talk to somebody in No. 1 engine room. They told him that apparently the main steamline going through the port side of the forward engine room had been knocked loose. They had no steam and asked for instructions. All power all lights were lost forward. The fact that the [torpedo] hits were there, at least we think they were up forward, are borne out by the fact we have almost no Marines who were reported in that section of the ship. We have not a single steward's mate and their compartment was up there and we have very few officers that were in their rooms at the time of the explosion. So we believe all of those people were killed almost instantly. It's inconceivable that you can't get a message off or that we didn't get a message off. However, we do know that we were in the water about 107 hours, therefore, next time we think that we would like to have a positive means, in case we went down, of somebody saying, "They're gone", somebody with us and tell the outside world about it. uss indianapolis :: essays research papers USS Indianapolis The USS Indianapolis (CA-35) was commissioned at the Philadelphia Navy Yard on 15 November 1932. The ship served with honor from Pearl Harbor through the last campaign of World War II, sinking in action two weeks before the end of the war. On 30 July 1945, while sailing from Guam to Leyte, Indianapolis was torpedoed by Japanese submarine I-58. The ship capsized and sank in twelve minutes. Survivors were spotted by a patrol aircraft on 2 August. All air and surface units capable of rescue operations were dispatched to the scene at once, and the surrounding waters were thoroughly searched for survivors. Upon completion of the day and night search on 8 August, 316 men were rescued out of the crew of 1,199. We believe we were hit by two torpedoes, one around frame 8 or 10, because the bow was blown off forward around ten. Another one [torpedo] around frame fifty. We believe that they were large torpedoes, that they were running close to the surface, because none of us believe the magazines blew up, that is the only way we can account for the flashes of flame through the ship. He was able to aft on the starboard side, although badly injured, he didn't get to the main engine room, No. 2 engine room, where he found No. 2 engine had lost vacuum and that was shut down. He did talk to somebody in No. 1 engine room. They told him that apparently the main steamline going through the port side of the forward engine room had been knocked loose. They had no steam and asked for instructions. All power all lights were lost forward. The fact that the [torpedo] hits were there, at least we think they were up forward, are borne out by the fact we have almost no Marines who were reported in that section of the ship. We have not a single steward's mate and their compartment was up there and we have very few officers that were in their rooms at the time of the explosion. So we believe all of those people were killed almost instantly. It's inconceivable that you can't get a message off or that we didn't get a message off. However, we do know that we were in the water about 107 hours, therefore, next time we think that we would like to have a positive means, in case we went down, of somebody saying, "They're gone", somebody with us and tell the outside world about it.

Full Swing into the Revolution: The Uprisings of 1968 :: Free Essays Online

Full Swing into the Revolution: The Uprisings of 1968 The year of 1968 proved an eventful one throughout the world; it witnessed the culmination of antagonism and dissatisfaction of oppressed people everywhere, and their subsequent retaliation against that oppression. A common element of rebellion in cities around the world was its incitement against authority: "the target of rebellion was power – power over people and power over nations, power exercised on the international plane by great imperial states, by governments within nations, or by people in positions of dominance over the powerless under them." (Daniels, 5) In Paris students rose to rebel against school authority, and were later joined by a working class exploited by new government regulation of trade union leadership. In Peking, youth retaliated against China’s bureaucratic government. In San Francisco a hippie counterculture expressed defiance in myriad ways, exhibiting their disagreement to the power authority expressed over them. In Chicago, youth protested the country’s role in the Vietnam War. And in Memphis and Washington D.C., the fight for equality was one waged by African Americans, tired and enraged by their inferior status in American society. The unifying factor in each rebellion, begun for their individual causes and grievances, was the plea for equality against some dominating power (structure). Robert V. Daniels, in Year of the Heroic Guerrilla, called the events of 1968 revolutionary. His definition: "Revolution’s essence is a turnabout, whether temporary or permanent, in the basic values that hold a society or a significant segment of society together and legitimize its character." (9) Evaluating this definition, one must analyze to what extent each of the aforementioned rebellions resulted in some type of turnabout in the societies within which they existed. Rebellion of a largely student and working class population in Paris caused great changes in the values and sentiments of French society, evidenced by the wave of horror and shock the public experienced upon news of the riots. Daniels alleges that changes through these societies were temporary, and characterized by the "quick collapse of all these movements of defiance, seemingly so deeply rooted in the character of modern or modernizing society. This year of revolutionary spectaculars actually represented not the upsurge of discontent but rather the peak and downturn of the process." (241) Furthermore, Daniels specifically speaks of the events in Paris, where: "the violent acts of the radical minority only prompted reaction and repression by the conservative majority.

Being Single or Being Married Essay

There are many differences between life as a single person and life as a part of a married couple. some of these differences are obvious, while others are more subtle. The key to make the dicision is the answer of the following question: Do you prefer life of going home to an empty house and a cold bed alone, but which seems easier; or do you prefer life of coming home with considerate family and warm atmosphere, but which seems more complicated? Sometimes, the soceity favors marriages. Because in traditional opinions, a marriage adds happinesses and fulfilments to one’s life. A reseaches also shows that married people are more likely than those who are not married to be very happy: forty-three percent of people who say they are very happy they are married, versus twenty-four percent of unmarried people saying they are very happy[1]. What is more, in a marriage, there is always someone to talk to or listen to you. It is good to have someone there to have a conversation, to bounce idea of or to have a witty exchange of remarks. The companionship between the couple also offer supports and can be particularly important at time of trouble and stress. Partners of a marriage which lasts long are usually assured a certain basic level of emotional sustence. Marriages also result in consistent expression of sexual desire for one’s spouse through the life course. People who are married reported the highest levels of well-being, regardless of whether they were happily married or not. â€Å"Even when controlling for relationship happiness, being married was associated with high-esteem, greater life satisfaction, greater happiness and less distress.† The heavier commitment of marriage brings long-term concerns over a spouse’s future well-being. Marriage is a motivation of fighting for better financial supports. Some people prefer being single. In many people’s dictionaries, being single means being free. Single people can make decisions follwing their hearts without asking for any others’ approval. Their time is their own and their money is their own, so they can dominate the life by themselves. They may occasionally feel that thet have too much empty time on their hands, but thet can fill that time any way they want. Being single makes people really focus on their careers, education, and life goals. Put in long hours, work toward advancement or job hop until they find ideal positions which give them personal satisfaction. Dreams can be pursued freely, life can be shaped discretionarily. Being single may relate to less responsibilities. Besides freedom, another advantage to many people of being single is travalling. From weekend jounts to summer resort vacations, traveling alone is the time in one’s life of getting away and relaxing. On many practical levels, being single has additional advantage, a single person can often snag the odd single seat for otherwise sold-out performance. Without â€Å"wearing a ring†, single people have opportunities to choose their favorite partners among all the pursuers. For myself, I would like to choose the life of being married, rather than the life of being single. First of all, companionship and stabability is much more important to me than freedom. True love and marriage is a companionship. Secondly, as a person who likes struggling emotionally, I do not expect to live in my own emotional world. Thirdly, even though traveling alone is a wonderful experience, traveling with one’s partner will be an unforgettable journey. Visiting the places you both dream of will accomplish your common expectations. The same experience will make you closer. As to the question of being single or being married; people come and go and walk away, but I am not going anywhere. Being married cannot make life easier, but I will have someone to suffer this hard life with me, that is the marriage all about for me.